Free Google Business Profile audit in 60 seconds
How do I check how well my Google Business Profile is optimized?
Enter a business name and LocalRanks Pro scans its public Google Business Profile in under a minute. You get a 0–100 health score, an A–F grade and a prioritised list of fixes. The score weighs NAP consistency (20%), reviews (20%), photos (20%), website (15%), categories (15%) and posts and activity (10%). It's free, and you don't need to sign up or connect Google.
How it works
- 01
Search for the business
Type the business name and pick it from the Google results. City and country fill in automatically.
- 02
We scan 30+ signals
Name, address and phone consistency, rating and review count, reply rate, photos, categories, attributes, hours, website and recent activity.
- 03
Get your score and fixes
An instant 0–100 score, an A–F grade, an AI-written summary and a 30-day action plan ordered by impact.
What you get
See exactly what to fix first
Recommendations are ranked high, medium and low priority, so you spend time on what moves rankings.
Prospect with real data
Agencies can audit a prospect before a call and walk in with a score and a fix list.
Shareable reports
Paid plans get a shareable report link and a PDF copy.
Unlock private data
Connect your own profile to add real impressions, clicks, calls and search keywords to the audit.
Availability: Free plan: 5 audits a month (2 a day). Starter, Growth and Scale: 30 audits a month with unlimited history. Compare plans.
Frequently asked questions
Is the Google Business Profile audit really free?
Yes. Anyone can run up to 5 audits a month on the Free plan without a credit card. Paid plans raise the limit to 30 audits a month.
Do I need to connect my Google account to run an audit?
No. The audit uses publicly available Google data. Connecting your profile is optional and adds private data such as impressions, calls and search keywords.
How is the Google Business Profile score calculated?
The 0–100 score weighs six areas: NAP consistency 20%, reviews 20%, photos 20%, website 15%, categories 15%, and posts and activity 10%. Each area is scored from the signals found on the profile.
Can I audit a competitor's Google Business Profile?
You can audit any business that has a public Google Business Profile, which makes it useful for benchmarking competitors or prospects.